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Tackling Adherence: QB Jay Cutler Shares His Life With Diabetes

Posted by | 9:35am on Monday, March 8, 2010 | No Comments

Shared stories are an effective way to encourage compliance with therapy, as Pam Todd noted in a recent post. And if the story taps into a national passion, like football, the opportunities for visibility and interest grow.

But not just any story will do. A personal story as part of a campaign to encourage compliance must incorporate three essential ingredients:
•    Acknowledge the difficulty
•    Model the behaviors
•    Demonstrate the benefits

Touchdowns for Diabetes from Eli Lilly does a great job of telling the story of Chicago Bears quarterback Jay Cutler’s management of his recently diagnosed Type I diabetes. The series of short videos, also available on YouTube, successfully addresses each of the three essential components in an adherence campaign.
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Do You Speak My Language?

We’ve all had the experience of trying to communicate with someone who speaks a different language – and we all…



I am Not a Disease

Linda Martens, Content Strategist at Siren Interactive, contributes this post: During my time as a hospital social worker, I spent…

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