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Internet’s Increasing Role in Healthcare

Posted by | 2:40pm on Monday, November 26, 2012 | No Comments
smartphone, tablet, laptop and desktop

79% of online patients diagnosed with a chronic condition within the past three months say the Internet has influenced their health choices 

There is no denying the power of the Internet; however, some skeptics have always doubted that it would change healthcare. New data suggests that this skepticism was unfounded.

In 2012, 73% of U.S. adults (ages 18 and older) use online health information and tools, and new research finds that these resources are shaping consumers’ choices of health products and services. For example, 54% of online consumers say that online information or tools have influenced their choice of healthcare providers, treatments and services. These online resources especially affect the choice of primary care physicians and prescription drugs. This data comes from the 2012 Manhattan Research Cybercitizen Health survey of 8,745 adults, and it highlights the newfound role of the Internet in consumers’ major healthcare decisions.

Which patients use the Internet?
Certain patient audiences are more likely than others to have their health decisions influenced by the Internet. According to Manhattan Research, 79% of online patients diagnosed with a chronic condition within the past three months say the Internet has influenced their health choices, compared to only 53% of patients who had been diagnosed with a chronic condition more than one year ago. This statistic indicates that at the beginning of the patient journey with a chronic illness that patients lean heavily on the web as an informational point of contact.

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