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Profiles >> Heidi Schoeneck Archives

Advertising Never Started a Movement

Posted by | 3:50pm on Tuesday, August 11, 2009 | 1 Comment

if we could start by changing the way we think about Advertising in the Social Media space, we may actually find ourselves driving much needed solutions for our patients 

It may be kinda weird to hear a marketer talking about the limits of advertising, but here I am. When marketing within Social Media, Advertising is the LAST thing you want to do. With Social Media it is far more beneficial to communicate around a Movement. No one understood this better than the Obama Campaign. They didn’t run advertisements that said “Vote for Obama”. Instead they initiated a movement around the words “Yes We Can” and the fundamental desire for hope and change. There is a great presentation by Adam Cahill that showcases this Social Media breakthrough. Read More

The Power of a Singular Message

Heidi Schoeneck, Executive Creative Director at Siren Interactive, contributes this essay: Stop. It’s a simple word, but I think too…


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