A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Profiles >> Heather Briddick Archives

Strides and Stripes for Primary Immunodeficiency Disease

Posted by | 4:47pm on Friday, July 19, 2013 | No Comments

A society is defined by how it advocates for its most vulnerable. 

Recently, the 2013 Immune Disease Foundation (IDF) National Conference “Back to Baltimore” brought together a community of patients, families, advocates, and healthcare professionals who have one thing in common—they’ve all been impacted by Primary Immune Disease. The 7th national conference provided the primary immune disease community a rare opportunity to hear, share, learn, and connect with one another. Friendships and memories made are now available to download and share on the IDF Flickr page

My colleague and I had the opportunity to participate in this educational and emotional event through the sponsorship of Vidara Pharmaceuticals. Seeing first-hand the emotional and physical impact of these diseases is heartbreaking and inspiring at the same time. A society is defined by how it advocates for its most vulnerable.The genuine connections forged between people battling these rare diseases and the healthcare professionals and researchers striving to find treatment options are unmatched outside the rare disease community. Read More

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