When you approach someone, it is critical that you show your genuine interest in getting to know them
As patients increasingly drive their own medical care, the value of direct, two-way conversation between biopharma and patients also increases. When executed with a genuine intent to understand the experience and needs of patients and caregivers, honest and transparent engagement is an excellent means of gaining:
- Understanding of how your company and your product are perceived
- Insight into unmet needs
- Clarity in opportunities that exist to improve adherence
- Relationships in which you can advocate for patients, and patients can support your endeavors
However, before you rush off to Facebook to “poke” every person that notes the disease state of your therapy in their posts, there are a few things to consider. That said, here are five tips that will lead to success in patient cold calls.