A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Profiles >> Beth Peluse Archives

Facebook Graph Search – Not As Scary As It Seems

Posted by | 4:49pm on Tuesday, January 29, 2013 | No Comments
example of Facebook Graph Search

it seems that Graph Search is more of a concern for individual Facebook users and what they include on their profiles 

There has been a lot of buzz regarding the upcoming Facebook Graph Search launch and its effect on healthcare marketing. Some of the blog posts have been fairly negative and a little alarmist. I believe that the new Graph Search won’t be a big issue for pharma marketing and will potentially allow pharma companies to distribute their resources and information further than ever before, though this opportunity will require marketers to take additional precautions.

What is Facebook Graph Search?
In an effort to try to combat Google’s strong hold on the search market, Facebook has developed a new way to utilize their search functionality within the social media platform itself. Graph Search is currently in Beta; you can sign up for the waiting list on facebook.com/graphsearch. Facebook says they have a great deal of work ahead of them to incorporate all the items into the Facebook sphere.

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