We offer a full spectrum of services, from refined content strategies to our wide-ranging design and web development capabilities to support our clients throughout every phase of a rare disease product’s lifecycle.
Siren initiates patient engagement long before the product hits the market. … We conduct Rare Online IntellgenceSM to analyze a unique rare disease landscape to understand patient motivations, behaviors, and unmet needs. We emphasize disease awareness and education knowing that deeper knowledge leads to more new diagnoses which means more patient starts.
Siren helps develop the brand and place it in the best position to succeed pre- and post-launch. … Personalized support programs continuously engage patients and support them by consistently supplying relevant content and resources that are tailored to their specific needs. We employ a variety of strategies from digital sales aids to print and digital advertising and PR.
A new patient start is a good thing, but lifelong treatment adherence is a great thing. … We strive to increase patients’ product loyalty by always providing value and support. Adherence programs ensure that the disease community is educated on the importance of proper treatment management and allows us to directly target unique barriers to adherence as a crucial issue. Our segmented CRM campaigns help to retain strategic ongoing relationships with patients and healthcare professionals as we maintain opt-in, permission databases over the lifecycle.