who we are
Meet Our Leaders

Wendy S. White

Wendy S. WhiteFounder and CEO

Since 1999, Wendy has led the industry as an entrepreneur and digital marketing expert. She is a uniquely qualified rare leader as the mother of a daughter with a rare disorder. She supports education and awareness for HCP and patient communities, while simultaneously partnering with Siren’s clients to commercialize new treatments for rare diseases.

Suzanne Tsuchiya

Suzanne TsuchiyaPresident

Suzanne is responsible for directing client strategy, building effective relationships, identifying and pursuing new business opportunities, and overseeing Siren’s existing client base. She also leads the account, creative, development, and new business teams at Siren. Her extensive pharma background has equipped her with an acute understanding of how client goals align with Siren’s capabilities.

Frieda Hernandez

Frieda HernandezVP, Business Development

Frieda leads the development of new market opportunities, business strategy, and partner relationships at Siren Interactive. She focuses on building long-term, mutually beneficial pharmaceutical industry, digital technology, and patient advocacy alliances in the rare disease sector.

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