A rare disease agency with a digital focus a global reach heart

who we are

Rare diseases are different
That’s why we take a different approach
We know rare because we are rare

Siren Interactive is a collection of uncommon thinkers. Each member of our team is driven by a shared focus on orphan drug marketing and reshaping healthcare by being grounded in a single idea: Rare is different. From diagnosis to treatment management, we know that the journey that patients with rare diseases embark on just isn’t the same as other people with more common, chronic diseases.

See what we’re all about

See what we stand for. Meet the innovative minds that keep us on track.

Meet Our Leaders.

Siren Interactive team members share a passion for their work, achieving client objectives, and making a positive difference in the lives of patients, caregivers, and physicians dealing with rare diseases. Each member of our team adds value through industry experience and expertise in digital marketing, strategic planning, technology, innovation, and client services.

  • Wendy WhiteFounder and CEO

    Wendy founded Siren Interactive in 1999. She approaches the business from her unique perspective of being an entrepreneur and digital marketing expert, as well as being the mother of a daughter with a rare disorder. Her personal and professional experiences have uniquely positioned her in the changing healthcare environment where she is able to support patient communities with an empathetic spirit while simultaneously partnering with Siren’s clients to commercialize new treatments for rare diseases.

  • Suzanne TsuchiyaPresident

    Suzanne is responsible for directing client strategy, building effective relationships, identifying and pursuing new business opportunities, and overseeing Siren’s existing client base. She also leads the account, creative, development, and new business teams at Siren. Her extensive pharma background has equipped her with an acute understanding of how client goals align with Siren’s capabilities.

  • Frieda HernandezVP, Business
    Development

    Frieda leads the development of new market opportunities, business strategy, and partner relationships at Siren Interactive. She focuses on building long-term, mutually beneficial pharmaceutical industry, digital technology, and patient advocacy alliances in the rare disease sector.

  • More than 15 years of experience, across more than 30 disease states, we’ve had 1 focus: Finding rare disease patients and connecting them to our clients’ brands
  • First dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media
  • Strategic partnerships with NORD, EURORDIS, Global Genes Rare Project, and global network of rare disease advisors and advocates
  • Our proprietary approach provides research insights into audience goals, unmet needs, media usage, and behaviors

Our brand promise:We build relationships through trust

Our brand values:The foundation of all our work

We’re AUTHENTIC—acting always with integrity, honesty, respect, and transparency internally and externally

We’re COMPASSIONATE—displaying empathy for our clients and our clients’ customers and stakeholders

We’re the EXPERTS—leading the rare disease marketing industry

We DELIVER—providing value through results that meet objectives and promises