A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
SirenWired
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Social Media is Free Like a Puppy is Free

Posted by | 11:23am on Wednesday, August 31, 2011

I wish I had the attribution for the quote, but “social media is free like a puppy is free,” is an excellent analogy as I note in the video below. I was recently invited to speak about pharma and social media at the annual leadership meeting for ZS Associates. Since I was on vacation during the event, we used Skype to record a video. (Note to self: I am very pale and should never be photographed in front of a white wall!) I provide an overview of the space, why you should be listening online, how to handle adverse events and how to handle the absence of FDA guidance on social media.

Let me know what you think.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

One Pingback/Trackback

    01 September 2011 at 12:09pm
    Social Media is Free Like a Puppy is ...
  • SavingCase
Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com