A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications


  • Wendy White

    Founder and President

    Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

    Network with Wendy White:

  • Frieda Hernandez

    VP Business Development

    Frieda leads Siren’s business development, marketing and alliance activities. She has a reputation for developing innovative marketing strategies and building mutually beneficial client partnerships with biopharmaceutical executives. She advocates for authenticity and transparency in creating trust relationships online and is an avid participant in industry conferences and social networks to stay abreast of all the current issues.

    Network with Frieda Hernandez:

  • Pamela Todd

    Senior Content Strategist

    Pam’s extensive work in online intelligence, competitive analysis and audits allows her to provide clients with insights into their audiences’ needs and preferences. She puts those insights to work in creating and implementing user-centric, interactive content strategies to reach targeted patients, caregivers, and healthcare professionals.

  • Neil Rubenstein

    Senior Manager of Media Integration and Management

    Neil has more than 15 years of experience in integrated marketing and analytics across a number of different industries. Neil is responsible for online advertising, analytics, and measurement across all Siren clients. Part of his job is to ensure that all online advertising is implemented with analytics and measurement in mind. Neil is passionate about using the internet and social media to encourage deeper relationships with patients, caregivers, and HCP’s.

    Connect with Neil on Twitter or Google+.

    Network with Neil Rubenstein:

  • Stephanie McDonald

    Assistant to the President

    As Assistant to the President, Stephanie interfaces with all the departments at Siren. She has been with Siren for three years and has a background in marketing, logistics and business development. Stephanie has an MBA from the University of Illinois.

  • Devon Viramontes

    Account Supervisor

    With over 7 years of experience in healthcare communications, Devon is a key member of Siren's account management team. She is primarily responsible for retaining and building client relationships through effectively overseeing project execution and leading account strategy.

    Network with Devon Viramontes:

  • Doug Yamate

    Content Developer

    As a Content Developer, Doug assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. He holds a bachelor’s degree in Communications Arts & Sciences from Dominican University.

  • Patrick Byrne

    IT Systems Manager

    With more than 20 years of experience in multimedia management, network design, and technical support, Patrick has earned a solid reputation for his technical knowledge and consulting skills. Patrick continues to impress Siren’s clients with his sound advice and steady technical expertise.

  • Jordan Altman

    Account Coordinator

    As an account coordinator, Jordan helps the account team and liaises with the project management team. He graduated from the University of Michigan, where he studied communications and global media.

  • Heather Briddick

    Heather is a senior content strategist at Siren Interactive. Her empathy, insights, and medical expertise enable her to create engaging strategies for patients, caregivers, healthcare professionals and rare disease communities.

  • Jason Ross

    Senior Project Manager

    For more than seven years, Jason has been a key member on projects ranging from website redesign/redevelopment to interactive training programs to eLearning programs. With extensive experience in multimedia and web design, Jason strategizes the best, most effective methods for developing and implementing successful e-marketing initiatives for Siren and its clients.

  • Kyle Knox

    Senior Developer

    Network with Kyle Knox:

Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com