I was invited to speak to the Chicago chapter of the Healthcare Businesswomen’s Association to provide an introduction to how biotech and pharmaceutical companies are utilizing social media. Below is a copy of the presentation I’ll give tomorrow evening. The presentation details why companies should care about social media including the cautionary tale of KV Pharmaceutical, and examples of how biopharma are using YouTube, Twitter, Facebook, blogs and online social networks. The deck closes with a summary of best practices.
What did I miss? Let me know in the comments below.