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Profiles >> Beth Peluse Archives

Facebook Graph Search – Not As Scary As It Seems

Posted by | 4:49pm on Tuesday, January 29, 2013 | No Comments
example of Facebook Graph Search

it seems that Graph Search is more of a concern for individual Facebook users and what they include on their profiles 

There has been a lot of buzz regarding the upcoming Facebook Graph Search launch and its effect on healthcare marketing. Some of the blog posts have been fairly negative and a little alarmist. I believe that the new Graph Search won’t be a big issue for pharma marketing and will potentially allow pharma companies to distribute their resources and information further than ever before, though this opportunity will require marketers to take additional precautions.

What is Facebook Graph Search?
In an effort to try to combat Google’s strong hold on the search market, Facebook has developed a new way to utilize their search functionality within the social media platform itself. Graph Search is currently in Beta; you can sign up for the waiting list on facebook.com/graphsearch. Facebook says they have a great deal of work ahead of them to incorporate all the items into the Facebook sphere.

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Personal Health Is Social

Gaining insight into patient attitudes about health can be both interesting and beneficial for marketers and healthcare professionals. Recently, the…

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Beth Burnside, Nina Prybula and Tanika Craig raise their hands to support rare diseases

All Hands On Deck for Rare Disease Day

Waking up at 4:00 AM to go stand outside in the cold isn’t usually my idea of fun, but for…

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