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The convergence of rare disease, digital communications, and pharmaceutical marketing communications

How Technology Will Improve the Future for Rare Diseases

Posted by | 4:12pm on Thursday, April 3, 2014 | No Comments
FacialMetricsPresenting the additiontoRecognyz to the judges_L2RAfrahShafquat-JeremyWilliams-MichaelRogove

It's a new approach to solving today's most challenging problems 

Our collaboration with Global Genes and Sharon Moalem, MD, PhD at H@cking Medicine at the Massachusetts Institute of Technology (MIT) was an unqualified success. The goal of the MIT hackathon’s rare disease track was to develop a tool that would help speed diagnosis of rare diseases. We asked a team of entrepreneurs, software engineers, healthcare professionals, and designers to take on this challenge and they made great strides in just one weekend. The facial recognition software team won top honors in the rare disease track by developing enhancements for Recognyz, a phone-based app created by Dr. Moalem that uses facial metrics to help diagnose rare diseases.

There is still more work to be done. But we are one step closer to having this free tool widely available—and one step closer to solving the challenge of rare disease diagnosis. There was so much excitement around the hackathon—and with good reason. We were watching a process that may change the future, not just for rare disease, but for healthcare in general. It’s a new approach to solving today’s most challenging problems. Read More

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