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What the FDA’s New Social Media Guidance Means for Marketers

Posted by | 10:22am on Wednesday, July 9, 2014 | No Comments
fda

guidance doesn’t address issues raised by responsive design 

Little by little, and in no particular order, the FDA is rolling out new recommendations for use of internet and social media by the pharmaceutical industry. Draft guidance released on June 18, 2014 spells out the FDA’s thinking on two topics that have not been specifically addressed before: utilization of platforms that restrict the number of characters you can use and how to correct misinformation on third-party sites. For your convenience, here are some quick answers to your questions:

Guidance on Character Space Limitations

What is the purpose of the new character space limitation guidance?
The guidance is meant to help pharmaceutical companies stay compliant when using online platforms such as Twitter, paid search ads and any other online media that restrict the number of characters that can be used.

What is not included in the new guidance?
Product websites, product pages on Facebook or YouTube, online banner ads, and other platforms that don’t enforce character limits. The FDA also made a point of saying that the guidance doesn’t address issues raised by responsive design. Presumably that will come later. Read More

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