AAT Deficiency eDetail
Siren created an eDetailing/eLearning module for this brand team to educate physicians on the importance of AAT deficiency testing. The informative tool highlights the symptoms of the disease and the ways in which it can easily be misdiagnosed.
Siren designed the interface, created content, and developed the interactive functionality of the online course. In addition, Siren managed list acquisition and created email and print invitations for physicians. We coordinated the gift fulfillment services with an outside vendor and created final tracking reports to assess the successfulness of the project. This program has exceeded its targets for ROI and is being extended to new specialties.
This molecular diagnostic brand develops, commercializes, and markets DNA-based clinical products, providing information critical to the evaluation and management of cancer. Siren collaborated with the marketing team to create a communication program to a targeted audience of healthcare professionals that would motivate them to opt in to a long-term relationship with this brand.
Siren created a password-protected website that allows healthcare professionals to opt in to an eNewsletter service, segmented by specialty, to keep the brand top-of-mind and to educate potential customers about the superiority of the diagnostic tools. An offline campaign strategy was developed to acquire participants from the target audiences. The newsletter service includes tracking reports to facilitate analysis of project success.
Siren collaborated on a strategy to help our client educate urologists about new technology that detects bladder cancer recurrence at the DNA level and to create an ongoing communication channel to increase customer loyalty, provide opportunities for cross-promotion, and drive demand for the product.
One tactic in this multi-channel program is an opt-in eNewsletter targeted to urologists to provide up-to-date information on new developments in their field, journal articles, and other relevant urology news. This enables the marketing team to engage physicians in an ongoing relationship with their brand and to reach physicians in uncovered territories.