Online Media
ADVATE Sweepstakes
Siren manages and produces the annual sweepstakes for the hemophilia therapy ADVATE, which has enhanced the online brand and indirectly increased the product sales. The contest winners receive an all-expense-paid trip to the annual National Hemophilia Foundation conference. Siren facilitates the contest by coordinating the client and the third party sweepstakes control vendors. The end result is a spectacular campaign that has increased sales of ADVATE.
GAMMAGARD LIQUID Game
Siren created the interactive GAMMAGARD LIQUID Game for Baxter Healthcare Corporation to use in their booth at the Immune Disease Foundation annual conference. Children lined up for up to half an hour to play the educational game. The game is now available online at the GammagardLiquid.com website.
CampSuperFly.com
Camp SuperFly is a virtual camp experience for the bleeding/clotting disorders community. Hemophilia chapters earn grant dollars for their summer camps by having members complete challenges, both online and offline. This truly interactive experience encourages members of the bleeding disorders community to live full and active lives. Siren created the website so teams can track their progress throughout the program period.
WinRho® Animation
Siren created a special Flash-based educational video about the immune system and how WinRho interacts with the body. Baxter Healthcare Corporation used it as an educational sales tool, and has since incorporated it into their WinRho.com website.
CBA Virtual Tour and Website
At the request of the Center for Biomarker Analysis at the University of Tennessee - Knoxville, Siren created a virtual tour of the CBA labs to be included in their redesigned website. The virtual tour includes 360° views of the different laboratory rooms in the building. Siren also redesigned the entire website, updating the color scheme and redesigning the navigation.