Adventures in eMarketing
Adventures in eMarketing
 

Hello,
Welcome to the September edition of Siren Interactive's newsletter, Adventures in eMarketing.

As healthcare reform increasingly becomes a national priority, it is important to understand how it may impact patients with rare disorders. An important aspect of healthcare reform addresses how to foster the discovery and development of orphan drugs and improve access to these therapies for rare disorders.

Be sure to check out the top SirenSong blog entries, recent events, and my reading list for relevant information and latest trends in the healthcare industry and eMarketing.

 
   
 
Top SirenSong Blog Entries
Event Highlight

Join Siren at the 3rd Annual Digital Pharma Conference on October 19 - 21 in Bridgewater, NJ to discuss and learn about effective ways to engage the online community, including social media. On Day 3 of the event, Wendy White will present "Health 2.0 and Rare Disorders" and discuss how pharma can play a role in influencing the conversation on social networks with shareworthy information. Find registration information and a promotional discount code here.

Siren News

We are proud to announce that Siren Interactive Founder and President, Wendy White, has been appointed to the Board of Directors of the National Organization for Rare Disorders (NORD). Wendy is among the six new members who joined the Board of Directors to help continue and further strengthen the support that NORD provides to patients and families affected by rare disorders. Read more information here.
 
   
frieda hernandez  
MY READING LIST
Katie Mihelich - VP of Account Services
   
Research Insight

According to a recent report on HealthReform.gov, millions of Americans with pre-existing conditions are denied health insurance coverage, charged higher premiums, and/or are refused coverage for that particular medical condition. A recent national survey estimated that 12.6 million non-elderly adults were in fact discriminated against because of a pre-existing condition in the previous 3 years. Under health insurance reform, insurance companies will be prohibited from refusing coverage because of someone’s medical history or health risk.

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