My Reading List - 
Healthcare, Life Science, & Marketing News

A limited view of the internet is hindering the potential

Prescribing online pharma marketing   

Online health info starts with search 

14 ways to increase internet response rates

Finding answers online in sickness and in health

A remedy for hospital noise

Under the influence?  Drug companies, medical journals, and money. 

Web 2.0: The new wild, wild west of the internet

Is it free speech or off-label marketing?

Help visitors focus and reap the rewards

Recycle, reuse: How to get the most out of 'old' e-mail marketing campaigns

Primary offline advertising drives secondary online leads

Manhattan Research: Tablet PCs and other advanced technologies during physician interaction

Voters look to online video to decide

Marketing Sherpa: Search marketing benchmark guide 2008

Hello,

Welcome to another exciting edition of Siren Interactive’s Adventures in eMarketing. Our newsletter provides you with the latest news and best reports about our niche – where healthcare, marketing, and the internet meet.

While I hope you find all of the articles to the left interesting, there are a few that I think you can’t miss. EMarketer has a pair of compelling articles:

In order to meet the growing demand illustrated in articles like these, I am pleased to inform you that Siren Interactive is growing as well. In the last two months, we hired or promoted six staff members, including a creative director, a project manager, three account managers, and a content developer. Learn more about the team in our article " Siren Interactive Meets Online Surge with New Hires" on our website.

Siren Interactive was recently honored with several awards for our work on web development, patient information, and eLearning programs. You can learn more about the awards in the box below. Congrats to our hard-working staff and to the respective clients!

At Siren Interactive, we are committed to excellence in online healthcare marketing. We are happy to provide eMarketing you can’t resist!

Sincerely yours,

frieda_sig

Frieda

Recently Launched: www.ahrmm.org
hemes_gold2Siren Interactive is proud to introduce the redesigned website of the Association for Healthcare Resource and Materials Management, a division of the American Hospital Association. The redesign allows AHRMM to better accomplish their mission of leading, educating, and promoting the healthcare and resource management profession. The website educates the public about the AHRMM, supports members with education, information, and resources, and promotes the delivery of cost-effective, quality healthcare.

line

Siren Wins World Wide Web Health Awards
Siren Interactive recently won three World Wide Web Health Awards:

hemes_gold2
A Silver award for patient education information on Baxter Healthcare Corporation's WinRho website.
A Merit award for an eLearning program for healthcare professionals at Alpha1Health.
A Merit award for web development for the Institute for Diversity in Health Management.

More details can be found in our news section.

line

Siren Interactive - eMarketing You Can’t Resist!

At Siren, everything we do has one ultimate purpose - to help Healthcare and Life Science marketers leverage the internet to establish reliable, relevant, and respectful communications with their professional, patient, and caregiver customers.

www.sireninteractive.com