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My Reading List -
Healthcare, Life Science, & Marketing News
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Hello,
More people than ever are using the internet for a variety of tasks, and healthcare professionals are no exception. In this edition of Adventures in eMarketing, I would like to tell you a little about our efforts to communicate with physicians through the online channel.
Our President, Wendy White, was recently quoted on the topic in an article for Pharmaceutical Commerce magazine. At Siren Interactive, our multimedia eDetailing programs allow healthcare professionals to learn about a particular therapy at a time and place of their choosing.
One example of an effective and sustainable physician eMarketing initiative that we co-developed with our clients is the award winning Alpha 1 Health eLearning program. The goal is to educate physicians about Alpha1-antitrypsin (AAT) deficiency, a seriously under-diagnosed genetic disease, and the options for testing and treatment. This program successfully supplements the efforts of highly focused field reps to a wider audience of healthcare professionals.
We fully expect eDetailing to continue to evolve. But we are confident that relevant content delivered to an audience that is searching for this information - at their convenience - will continue to be a winning strategy.
Sincerely yours,
Frieda
P.S.: To learn more about how Siren Interactive can customize an eMarketing program for your healthcare professional audience, please contact me or your account manager at (708) 763-0763. |
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 Recently Launched:
BaxterBioPharmaSolutions.com
This redesigned site now features improved navigation and audience segmentation elements that enable users to easily find the content they need. The new
design is the first phase of ongoing web program management including ePromotions, search marketing, and web traffic analysis to drive content and design enhancements.
BioPharma Solutions provides a dynamic portfolio of formulation,
packaging, and manufacturing services to support the pharmaceutical
development process.
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Siren Interactive is a proud Corporate Sponsor of the Healthcare Businesswomen's Association
Learn more about how you can become a member.
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Siren Interactive - eMarketing You Can’t Resist!
At Siren, everything we do has one ultimate purpose - to help healthcare and life science marketers leverage the Internet to establish reliable, relevant and respectful communications with their
professional, patient and caregiver customers.
www.sireninteractive.com
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