Adventures in eMarketing


	Trouble viewing this email? Open it as a webpage

While we are still waiting for the FDA to provide formal guidance on biopharma's use of the internet and social media, they have made some announcements.

The agency issued rules for mobile medical devices. The Medical Device Data Systems rule classifies most health-related IT devices as Class I, or low-risk, medical devices.The FDA also announced three new studies:

Examining how risk information is presented on prescription brand websites
How features like personal testimonial videos and animated mechanisms of action influence understanding of risks and benefits
Exploring whether links to and citations from external organizations referenced on brand sites influence risk/benefit perceptions.

On May 9, the FDA sent a letter to Warner Chilcott about a video posted on YouTube. Similar to other letters, this wasn't about YouTube, but about the omission of risk information. If done correctly, video can be a very effective tool. The latest Pew Internet data, highlighted below, found that 25% of internet users have watched an online video about health or medical issues.

Top Siren Song Blog Entries

•	How and Why Physicians are Using iPads It's no secret: technology is constantly changing the face of health care. Learn about the benefits of the iPad and how physicians are utilizing the tablet in daily operations.
•	How Trust is Earned in 2011 Trust is crucial to forming lasting relationships in the pharmaceutical industry. Learn how to shape your business practices to establish a trustworthy reputation.
•	Key Learnings from the World Orphan Drug Congress Working in the rare disease sphere requires a different approach to engaging patients and caregivers. Read about valuable insights from the World Orphan Drug Congress, which Siren attended in April.
•	The Value of YouTube for Pharma Learn why it's important for companies to utilize video and how pharma can take advantage of YouTube.

Event Highlight

Siren Sponsors Rare Disease Leadership Summit

The CBI 6th Annual Rare Disease Leadership Summit will be held on July 12-13 in Washington, D.C. This event brings together thought leaders in the rare disease and orphan drug development arena to present updates on key initiatives. Siren will be presenting the workshop The Voice of the Caregiver: Building Relationships and Brand Advocacy through Relationship Marketing Programs.

At registration use the code APA445 to get a $300 discount courtesy of Siren.

Eileen O'Brien to Speak on Social Media

Director of Search & Innovation, Eileen O'Brien, has been invited to present on social media to the Healthcare Businesswomen's Association in both Philadelphia and Chicago. She's also among the industry leaders taking part in the virtual Social Media in Pharma Summit. Get topic and registration information.

Share This

MY READING LIST

•	Drug Makers Replace Reps With Digital Tools Wall Street Journal
•	PatientsLikeMe Social Network Refutes Published Clinical Trial Pharmalive.com
•	Push to Spur More Drugs for Deadly Rare Diseases USA Today
•	Online Moms Who Share Health News also Share Personal, Food News MarketingCharts
•	How Moms Keep Connected Using Smartphones eMarketer
•	Moving Forward on Adherence PM360
•	How to Create a Solid Email Marketing Program eMarketer

Share This

Siren News

Siren Wins Manny Heart Award

Siren Interactive was named the 2011 Heart Award Recipient at the 22nd Annual Manny Awards in New York. Chosen by the editors of Med Ad News, the Heart Award honors the agency that demonstrates unwavering commitment to philanthropic and social endeavors. View a video that we created for the ceremony.

Stacy Busking Honored

Account Supervisor, Stacy Busking, was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) at its 22nd Annual Woman of the Year Luncheon.

Share This

Siren in the Media

Wendy White, Siren's Founder & President, wrote about rare diseases and the role of caregivers for the May issue of Medical Marketing & Media: Moms on the Front Line.

Share This

The Social Life of Health Information, 2011

Some key statistics from the new Pew Internet survey that finds that, of the 74% of adults who use the internet:

80%	of internet users have looked online for information about any of 15 health topics such as a specific disease or treatment.
34%	of internet users have read someone else's commentary or experience about health or medical issues on an online news group, website or blog.
25%	of internet users have watched an online video about health or medical issues.
24%	of internet users have consulted online reviews of particular drugs or medical treatments.
18%	of internet users have gone online to find others who might have health concerns similar to theirs.

Share This


	This email was sent by: Siren Interactive 1100 Lake Street, Suite 140, Oak Park, IL 60301 Forward to a Friend \| Update Profile \| Unsubscribe \| Privacy Policy