Adventures in eMarketing

Welcome to the March edition of Siren Interactive's newsletter, Adventures in eMarketing.

Community. One simple word, but one powerful concept. It's human nature to want to be part of a community, and virtual communities are among the most popular uses of the Internet. These online communities can be especially powerful for sharing health information and providing support.

•	Research Insight below highlights a new study showing the positive impact communities have on health
•	We'll be speaking at an upcoming event with NORD about the thriving Facebook community that gathered around the topic of Rare Disease Day.
•	Read how ePatient Dave deBronkart found treatment for his rare cancer from other patients online.

Top SirenSong Blog Entries

•	Join the Social Pharma Conversation Learn how to join the community of pharma marketers on Twitter and take part in our #socpharm tweetchat on Wednesday evenings at 8 pm EST.
•	Online Reputation is Essential: Sanofi-Aventis Fake Facebook Page Has 3,783 Fans Sanofi's reputation is suffering due to some upset patients who are voicing their opinions on Facebook.
•	Tackling Adherence: QB Jay Cutler Shares His Life With Diabetes A personal story as part of a campaign to encourage compliance must incorporate three essential ingredients.

Event Highlight

The Social Media for Pharma Conference will be held May 24-27, 2010 in Princeton, NJ. The event will help bio/pharmaceutical executives learn how to develop, execute and evaluate Web 2.0 strategies to drive business results.

Eileen O'Brien, Director of Search & Innovation at Siren, will be speaking with Clarissa Trujillo, Manager, Communications at Lundbeck, Inc. and Mary Dunkle, Vice President for Communications at the National Organization for Rare Disorders. They will be presenting the case study: How To Gain Access To Your Target Consumers And Achieve Powerful Social Media Results By Partnering With Patient Organizations.

Register by April 2 to save $400. Mention "Eileen O'Brien" and receive an additional $400 off at any time (a potential savings of $800).

MY READING LIST

•	e-Patient Dave deBronkart Medical Marketing & Media
•	Facebook Yanks #2 Spot from Yahoo Marketing Charts
•	Surveys of Physicians and Electronic Health Information New England Journal of Medicine
•	Scripts Going Unfilled at 'Unprecedented' Rate Medical Marketing & Media
•	PhRMA Statement About Accessing Online Health Information PharmaLive.com
•	Women, Middle-aged Do Most Mobile Social Networking Marketing Charts
•	WebMD Launches New Health Social Networking Platform Healthcare IT News
•	PatientsLikeMe Collaborates With Novartis to Create an Open Online Community for Organ Transplant Recipients Marketwire

Siren News

Siren Interactive Founder & President, Wendy White, is featured in the March issue of PM360 on the topic of "Building ROI in a Changing Market."

Research Insight: Survey of Rare Disease Patients Shows Online Communities Improve Health

The National Organization for Rare Disorders (NORD) and Inspire recently surveyed members of their online rare disease community. Some of the results are highlighted below, read the full survey.

Are there FDA approved treatments for your rare conditions?

Where did you first meet someone else affected by your rare conditions?

Has being a member of Inspire had an impact on your health, or the health of the person you care for?


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