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Hello,
Welcome to the January edition of Siren Interactive’s newsletter, Adventures in eMarketing.
The pharma industry is coming off a year of almost unprecedented challenges. As our new decade begins, however, it can also be a great time to look forward to exciting new areas of opportunity, especially in social media. Are you ready to capitalize on these growing trends? Check out the top SirenSong blog entries and our reading list to learn more... plus take a look at our latest Key Research Insights and News and Events sections. |
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| Top SirenSong Blog Entries |
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The First Pharma Tweetchat
The world's first pharma marketing tweetchat was held on January 6th, and it was a great opportunity to connect with other bio/pharma marketing professionals. If you've never attended – or even heard of – a tweetchat, this is a perfect place to learn more. You don't even need to have a Twitter account! |
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Why Pharma Needs More Adherence Programs
Check out a few eye-opening statistics about patients and medication adherence… and how the issue could impact your business. |
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| Event Highlight |
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Join Siren as the Center for Business Intelligence (CBI) hosts its 9th Annual Forum on eMarketing for the Bio/Pharmaceutical Industry on March 22-23 in Philadelphia, PA. This long-running forum is one of the most widely attended in the industry, dedicated to helping bio/pharmaceutical executives collaborate on business and marketing solutions. Wendy White will be a leader of the pre-conference workshop: Engagment for Niche Brands—A New Paradigm for Empowering ePatients. Learn more about the CBI conference and receive a $300 discount. |
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| Siren News |
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The most recent additions to the Siren team are Eileen O'Brien, Director of Search and Innovation and Gundars Jegers, Creative Director. Eileen oversees search strategy and emerging media, including social media, for the agency. Working virtually from Philadelphia, she is also Siren's liaison for East Coast clients. Gundars oversees the creative team. He brings over 20 years of integrated marketing experience to this task, including 10 years of experience in interactive. |
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