eMarketing Strategy
As Jakob Nielsen and other experts in the field of online communication have demonstrated, user behavior on the web is primarily goal oriented. Our challenge as marketers is to find ways to connect the goals of our audiences with our business objectives. Delivery of relevant information is the most effective long-term strategy for attracting and retaining online customers.
Circle of CareSM
Siren Interactive has developed a collaborative methodology to help our healthcare clients surround each customer group with a "Circle of CareSM". This is Siren's proprietary process for helping our clients identify opportunities and develop strategies for building relationships with their customers and prospects by delivering online curriculum marketing programs that improve healthcare delivery and enhance patient care.
The Circle of CareSM represents a mechanism for integrating all communications for optimal relationship building with both patients and healthcare professionals. It functions as part of an acquisition strategy - utilizing an array of offline tactics to attract target audiences into the Circle - as well as a retention tool - to surround them with the information they are seeking in the online environment. The acquisition of patients and healthcare professionals who have opted into the Circle - encouraged by the value and benefits of something they have received - opens opportunities to provide additional services while reinforcing messages through new channels.
Siren employs key elements of the Circle of CareSM process as it relates to our clients' acquiring, retaining, and building long-term relationships with these target customers.