Siren Interactive to Share Social Media Expertise at Pharma Industry Event

Philadelphia, PA (November 14, 2011) — Siren Interactive Director of Search and Innovation Eileen O’Brien will be presenting strategic recommendations for how biopharmaceutical companies can engage in social media at the Advanced Learning Institute Social Media for Pharma Conference. The event is scheduled for December 5-7, 2011, in New York, NY. Joining O’Brien to provide the perspective of a rare disease caregiver will be Jacob’s Cure founder Jordana Holovach, whose son, Jacob, has Canavan disease. They will speak on “The Power Of ePatients and How Pharmaceutical Companies Can Benefit from Online Conversations.”

“Empowered patients and caregivers are hyperconnected and use social media to search for information about disease diagnosis and treatment,” explained O’Brien. “There are opportunities for pharma to gain a better understanding of unmet patient needs through online listening, and to provide value through relevant information. During our session, I’ll discuss case studies and Jordana will share the patient/caregiver point of view.”

Overall, conference topics will address various aspects of developing, executing and monitoring social media strategies to engage audiences and drive business results. Registrants who mention Eileen O’Brien will receive $400 off the registration fee.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708-434-6271
cstrand@sireninteractive.com