Siren Interactive Nominated for 2011 MM&M Award

(Oak Park, IL) August 5, 2011—Siren Interactive, a relationship marketing agency focused on rare disorder therapies, is pleased to announce its nomination for a 2011 MM&M Award in the category of Best Online Patient Relationship/Support Program for the Baxter hemophilia website ThereForYou.com. This is the second consecutive year that Siren Interactive has been nominated for an MM&M Award.

“We are honored to be nominated for this award,” said Siren Interactive Founder and President Wendy White. “We’re very proud of the work that we do on behalf of Baxter and the creation of this online resource for hemophilia. It’s very gratifying to have our work recognized with this nomination.”

ThereForYou.com provides resources and tools to help patients and caregivers better manage the effect that hemophilia has on overall health and quality of life. Through personal stories and articles by subject matter experts, the website provides a community connection for patients and caregivers to collaborate on disease-specific topics, provide feedback on the content, and share information with others via email and social media.

Visitors can also opt-in to receive ongoing information from Baxter through emails and mailings specific to the needs of each life-stage—from patients who are newly diagnosed to those who have been managing the disease throughout their lives.

Site traffic and database acquisition have increased since the 2010 redesign.

Now in its fourth year, the MM&M Awards recognizes outstanding innovation and effective healthcare marketing. Winners of this prestigious award will be announced at MM&M’s gala awards dinner in New York on Tuesday, October 11.

About Siren Interactive

Siren Interactive is a relationship marketing agency focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. Siren leverages the unique power of the web to attract, engage and retain these target audiences in a direct relationship with the brand throughout the patient journey and measures impact at every step.

Siren’s relationship marketing offering includes web program planning, audience research insights, search engine marketing (SEO & PPC), medical content development, interactive web and email design and development, social media and CRM strategy, online/offline marketing integration, database management and online metrics analysis. The company is celebrating its 11th year as a successful, woman-owned business. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708–434–6271
cstrand@sireninteractive.com