Siren Interactive Highlighted in MM&M’s Private View

(Oak Park, IL) August 22, 2011—Aiporphyria.com was profiled by the Private View guest reviewer in the current issue of Medical Marketing & Media (MM&M). Siren Interactive created the website for its client, Lundbeck, Inc., to provide information about Acute Intermittent Porphyria, or AIP, a rare metabolic disorder; and Panhematin®, a drug manufactured by Lundbeck, Inc.

“I really like the straightforward approach taken to find answers about a complex, frequently misdiagnosed genetic disorder,” noted Jaime Butler-Binley, Private View guest reviewer and Partner & Creative Lead with FingerPaint Marketing. “Through the simplicity of a question, both patient and physician are targeted on the homepage, but with an interactive click, a full page of answers is revealed, allowing each to individually dive deeper into a pool of disease education and facts.”

Aiporphyria.com content covers testing, diagnosis, treatment, and quality of life issues from the early stages of diagnosing AIP to living with the disease over a lifetime. The guest reviewer selected each of the five websites profiled on the basis of the ability of each site to engage and inspire users, and to effectively communicate an ownable position with a clear point of difference.

“We’re always pleased when the work that we do on behalf of our clients is recognized in the industry,” says Katie Mihelich, Vice President of Account Services at Siren Interactive. “It’s gratifying to communicate complex medical content in a way that resonates with rare disease patients and caregivers, as well as healthcare professionals. This creates value and establishes trust, which is necessary for effective relationship marketing of rare disorder therapies on behalf of our biopharma clients.”

See the Siren Interactive blog post for additional information about Aiporphyria.com: http://sirensong.sireninteractive.com/rare-disorders/new-resource-to-help-diagnose-rare-disease/.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708–434–6271
cstrand@sireninteractive.com