Siren Interactive Founder Leads HBA Global Healthcare Panel Discussion

Oak Park, IL (November 2, 2011) — Wendy White, founder and president of Siren Interactive, will be moderating a panel discussion on global healthcare changes and their impact on patient advocates, corporations, and the world at the Healthcare Businesswomen’s Association Leadership Conference. The panel of industry experts includes Freda C. Lewis-Hall, MD, FAPA, chief medical officer at Pfizer; Pat Furlong, founding president & CEO of Parent Project Muscular Dystrophy; and Jeneanne Rae, president and CEO of Motiv. The event is scheduled for November 9 - 11, 2011, in Washington, DC, with the panel discussion on Friday, November 11.

“Every year I look forward to attending this event. It’s an important source of industry information and personal inspiration for healthcare professionals across the country,” said White. “It’s truly an honor and pleasure to be leading this panel discussion and sharing the podium with such a distinguished group of women who are recognized as leaders in healthcare.”

The 2011 HBA Leadership Conference theme is Crossroads in a Connected World: Navigate, Network, Transform. Since 1999, the HBA Leadership Conference has brought together women and men from all facets of the healthcare industry to develop performance skills to assist in the achievement of career and personal goals. The conference delivers actionable, insightful, and inspiring leadership concepts through innovative plenary sessions, interactive seminars, and networking events.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5,000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708-434-6271
cstrand@sireninteractive.com