Siren Interactive Founder Elected to Healthcare Businesswomen’s Association Board of Directors

Oak Park, IL (January 27, 2012) – Wendy White, founder and president of Siren Interactive, was recently elected to the board of directors executive committee for the Healthcare Businesswomen’s Association (HBA), an organization dedicated to furthering the advancement of women in healthcare worldwide. As secretary, White is responsible for ensuring that the governance of the board is in compliance with the HBA bylaws, policies, charters and guidelines.

“It’s a privilege to be serving on the executive committee and contributing at a higher level to the leadership and growth of this organization,” said White, who served on the corporate board as director-at-large for membership for the past two years, was president of the Chicago chapter in 2009, and received the HBA President’s Award in 2008. “Over the years I’ve always been inspired and proud of the substantive value that results from the collaboration of HBA members. We energize each other by openly sharing new and different perspectives on the most vital topics in healthcare. It’s truly synergistic. I’m excited to help chart the vision of the organization and identify opportunities to leverage the expertise and best practices of our members who are always eager to help one another.”

Established in 1977, the HBA is headquartered in New Jersey with 15 chapters and affiliates throughout the US and Europe. The organization provides educational, leadership and networking opportunities in the industry. With approximately 6,000 individual members and 120 corporate partners, the HBA is widely recognized as the catalyst for the leadership development of women in healthcare worldwide.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708–434–6271
cstrand@sireninteractive.com