SIREN INTERACTIVE AWARDED FOR WEBSITE DEVELOPMENT

Oak Park, IL (October 24, 2011) — Siren Interactive, a relationship marketing agency focused on rare disorder therapies, received a WebAward for the acute intermittent porphyria (AIP) website Diagnosing Acute Intermittent Porphyria (http://www.diagnosingaip.com/) created for Lundbeck. The award, presented by the Web Marketing Association, recognizes outstanding achievement in web development in the category of Best Health Care Website.

“We take great pride in developing websites with relevant content targeted to the needs of our audience — in this case, physicians,” said Siren Interactive Vice President of Account Services Katie Mihelich. “It’s truly gratifying to have the opportunity to create work that meets the business objectives of our client Lundbeck, and receives industry recognition with such a prestigious award.”

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for website development. Independent expert judges from around the world set the standard of excellence for all website development by reviewing sites in 96 industries. The WebAward Competition is the premier award recognition program for web developers and marketers worldwide.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5,000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708-434-6271
cstrand@sireninteractive.com