Creative Expansion at Siren Interactive
Oak Park, IL (July 13, 2012) – Siren Interactive, a digital relationship marketing agency focused on understanding the behaviors of patients, caregivers and physicians dealing with chronic rare diseases and disorders, has expanded its creative team with the addition of Margaret McIntyre and Heather Briddick.
As vice president, creative director, McIntyre is responsible for managing the development of innovative, creative solutions that enable Siren’s biopharmaceutical clients to build trusted relationships with patients, caregivers and healthcare professionals. Her 20-plus years of experience include digital media, interactive education and social engagement. The impact of her creative work has been recognized with more than 200 industry awards for multiple Fortune 500 client companies.
McIntyre reports to Wendy White, founder and president, who described McIntyre’s experience as “relevant and in-depth.” She noted that “it can be especially challenging to produce engaging creative that fits within the parameters of industry regulatory compliance. But Margaret has an indomitable attitude and a fresh approach for leading the development of innovative programs that generate results for Siren’s biopharma clients.”
Her previous industry experience includes posts as executive creative director with Chempetitive Group, and partner, creative strategy & planning at Mobium Creative Group. She holds a BFA design degree from Miami University and a master of design methods (MDM) from IIT Institute of Design.
Also new to Siren and working under the creative leadership of McIntyre is senior content strategist Heather Briddick. She’s responsible for conducting online intelligence research and gleaning insights that are applied to developing the strategy and creating the digital content to engage target audiences, while upholding regulatory requirements and quality standards.
“Heather is a great addition to the team at Siren and we’re very pleased to have her join us,” said McIntyre. “She has the talent and industry-specific experience to effectively translate complex scientific content into clear, concise communication that connects with rare disorder patients, caregivers and HCPs.”
Briddick has worked in the pharmaceutical space for more than five years at Abelson Taylor, where she held positions of increasing responsibility as a clinical research associate, copywriter and senior copywriter.
Additionally, she gives back to the community as a pro bono consultant with Taproot Foundation to craft strategic messages and design creative content for Chicago-based nonprofit organizations. Briddick holds a bachelor of science degree in microbiology and molecular genetics from Michigan State University, with concentrations in medical microbiology, immunology and psychology.