Biopharmaceutical Marketing Tweetchat Celebrates Second Anniversary

OAK PARK, IL (January 5, 2012) – Today marks the second anniversary of #SocPharm, the biopharmaceutical marketing and social media tweetchat. Tweetchats are online conversations around a specific area of interest held at a prearranged time. The #SocPharm tweetchat is every Wednesday from 8 to 9 pm EST.

“The chat includes people who work for biotech and pharmaceutical companies, agencies and associated services,” said Siren Interactive Director of Search and Innovation Eileen O’Brien, who founded and moderates the tweetchat. “But patients, doctors and nurses also occasionally join in. The idea is to get a variety of perspectives and share best practices as we all figure out this ever-changing world of biopharma marketing.”

Topics range from breaking news to larger issues, such as the relevance of Google+, the use of Facebook for branding, regulatory issues, and the growth of mobile apps. The moderator begins with an introduction and raises a topic for discussion. Participants tweet their responses to the question (using the #SocPharm hashtag), and the virtual conversation goes back and forth. The moderator presents a new topic every 15 to 20 minutes.

At least once a month an industry thought leader guest moderates. In 2011, guest moderators included:

  • Craig DeLarge, Novo Nordisk
  • Craig Engesser, Purdue Pharma
  • Joyce Ercolino, CSL Behring
  • Laura Kolodjeski, Sanofi
  • Jim Lefevere, Roche
  • John Mack, Pharma Marketing News
  • Joan Mikardos, Sanofi
  • Heather Powell, Daiichi Sankyo
  • Meredith Ressi, Manhattan Research
  • Ed Silverman, Pharmalot

“We encourage all industry professionals to check it out,” noted O’Brien. “All that’s required is a Twitter account and an interest in sharing your ideas and opinions.”

Information about how to join the #SocPharm tweetchat can be found at: http://sirensong.sireninteractive.com/social-media/join-the-social-pharma-conversation/.

Transcripts of previous #SocPharm tweetchats can be found at: http://sirensong.sireninteractive.com/category/tweetchat.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708–434–6271
cstrand@sireninteractive.com