Baxter Website Developed by Siren Interactive Receives Industry Award

Oak Park, IL (December 8, 2011) — Siren Interactive, a relationship marketing agency focused on rare disorder therapies, received a Platinum MarCom Award for the website ADVATE.com created for Baxter Healthcare Corporation. The site provides a comprehensive overview of ADVATE as a treatment for hemophilia A with information about dosing and mixing, safety and efficacy, a free trial offer, and stories from real hemophilia A patients who use ADVATE.

“It’s an honor for everyone on the team to be recognized with this award,” noted Siren Interactive Vice President of Account Services Katie Mihelich. “It’s especially gratifying to collaborate with our clients and achieve their business objectives by providing relevant information to improve the quality of life for hemophilia A patients who are using ADVATE.”

MarCom’s Platinum Award is the highest level of the award divisions and recognizes the excellence of the most outstanding work in the industry relative to quality, creativity and resourcefulness. The international award competition is presented by the Association of Marketing and Communication Professionals to honor creative excellence of professionals involved in the concept development, writing and design of marketing and communications programs, along with print, visual and audio materials. It’s considered to be the largest award competition of its kind.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest-growing private companies in the US for the past two years. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708-434-6271
cstrand@sireninteractive.com