Andrew Tutt and Chuck Strand Join Siren Interactive Team

(Oak Park, IL) August 23, 2011 — Siren Interactive, a relationship marketing agency focused on rare disorder therapies, announced that Andrew Tutt and Chuck Strand have joined the team.

In his role of Account Supervisor at Siren, Andrew Tutt draws from more than 14 years of industry experience in account service for major pharmaceutical companies including Abbott, Takeda, Cyberonics, Astellas, and Smith & Nephew.

At Siren, his responsibilities include retaining and expanding existing accounts, in addition to playing an active role in new business development. Before joining Siren, Andrew was the Director of Client Services at Infinity Medical Partners providing expertise in client advocacy, loyalty programs, and self-sustaining teams. Over the past 11 years, while working at ACCESS Medical Group and Ideon Healthcare, a division of Publicis, Andrew developed compelling promotional and educational  content for HCPs along with KOL mapping and development. He received an MBA in Strategy and E-Commerce from New York Institute of Technology−Old Westbury and a BA in Economics from Northern Illinois University.

“As Siren continues to grow and acquire new clients, it’s vital that we also continue to add talented individuals in account management. Andrew’s industry perspective and client management expertise make him an excellent addition to the team,” noted Siren Interactive Founder and President Wendy White.

Chuck Strand brings more than 15 years of experience to his role as Marketing Manager. He is responsible for leading the development and execution of agency brand communications that strategically align with Siren’s leadership positioning in rare disease. Prior to Siren, he was the Integrated Marketing/Communications Consultant at Us TOO International Prostate Cancer Education & Support Network. Chuck received a BS in Marketing and Advertising from Ferris State University and an Internet Marketing certificate from DePaul University.

“Chuck’s expertise in developing strategic brand messaging and managing external communications will certainly enhance Siren’s visibility and recognition in the industry as experts in rare disease marketing,” said White.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business. For more information, visit http://www.sireninteractive.com.

Media Contact:
Chuck Strand
708–434–6271
cstrand@sireninteractive.com