Siren Honored with Standard of Excellence WebAwards

OAK PARK, IL (October 24, 2010) – Siren Interactive, a relationship marketing agency focused on rare disorder therapies, was honored by the Web Marketing Association. Siren received a 2010 Standard of Excellence WebAward in the Pharmaceutical category for development of the GARDian (https://www.mygardian.com) website and in the Education category for the Education Advantage (http://www.myeducationadvantage.com) website.

Created by the Web Marketing Association, the annual international WebAward Competition – now in its 14th year – is the premier website award program that recognizes the best and most effective websites in 96 industries and sets a standard of excellence for all website development.

“We’re proud to be honored for the work we do on behalf of our clients,” says Katie Mihelich, vice president of account services at Siren. “Our goal is to offer pathways to educate and empower, build new patient starts, and promote long term adherence to therapies. It’s rewarding to be recognized.”

Founded in 1997, the Web Marketing Association is made up of top professionals in internet marketing, online advertising, public relations, and web design who volunteer their expertise to improving the quality of advertising, marketing and promotion on the web.

About Siren Interactive

Siren Interactive is a relationship marketing agency focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and life-long adherence to therapies for its clients. Siren leverages the unique power of the web to attract, engage and retain these target audiences in a direct relationship with the brand throughout the patient journey and measures impact at every step.

Siren’s relationship marketing offering includes web program planning, audience research insights, search engine marketing (SEO & PPC), medical content development, interactive web and email design and development, social media and CRM strategy, online/offline marketing integration, database management and online metrics analysis. The company is celebrating its 11th year as a successful, woman-owned business. For more information, visit http://www.sireninteractive.com.

Media Contact:

Eileen O’Brien
708-434-6232
eobrien@sireninteractive.com