Siren attends the 8th Annual Forum on eMarketing for the Pharmaceutical Industry

Siren attended the 8th Annual Forum on eMarketing for the Pharmaceutical Industry in Princeton, NJ on March 10-11. Put together by the Center for Business Intelligence, the forum is more of a roundtable for marketing professionals on both the corporate and agency side.

Industry leaders, such as Craig Edfort, of Novo Nordisk, and information trailblazers, such as Monique Levy of Manhattan Research spoke of their eMarketing experiences while sharing case studies, both blind and branded. This was a great way for us to see what others are doing and how their successes can translate into initiatives that would support our clients' business needs.

The presenters touched on just about everything we could have asked for, from the challenges of social media in a highly-regulated industry to the growing popularity of developing iPhone applications for healthcare professionals. Siren recommends this event to anyone in the industry, whether you are interested in participating as an attendee for educational purposes or an exhibitor for networking. We were fortunate enough to cover both roles during this forum.

The Center for Business Intelligence hosts a plethora of industry events throughout the year. For more information on attending, presenting and exhibiting, please visit http://www.cbinet.com.

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