Siren Interactive Nominated for Prestigious MM&M Award
Agency named finalist for “Best Use of Social Media”

OAK PARK, IL (August 4, 2010) – Siren Interactive, a relationship marketing agency focused on chronic rare disorder therapies, is a finalist for the Medical Marketing & Media (MM&M) Award for “Best Use of Social Media.”

Siren is being recognized for its work with the National Organization for Rare Disorders (NORD) to promote Rare Disease Day. Along with a Rare Disease Day website, the agency developed a social media strategy that included Facebook and Twitter.

“MM&M is a prominent pharma industry publication and these awards are highly regarded,” said Wendy White, Siren founder and president. “We are truly honored to be a finalist and are in excellent company.”

MM&M is a monthly business publication that has been serving healthcare marketers for over 40 years. The MM&M Awards recognize creativity and effectiveness in medical marketing and are judged by an independent panel of industry experts. This year’s winners will be announced at the MM&M Awards 2010 ceremony and dinner on October 12 at Cipriani 42nd Street in New York, NY.

About Siren Interactive

Siren Interactive is a relationship marketing agency focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and life-long adherence to therapies for its clients. Siren leverages the unique power of the web to attract, engage and retain these target audiences in a direct relationship with the brand throughout the patient journey and measures impact at every step.

Siren's relationship marketing offering includes web program planning, audience research insights, search engine marketing (SEO & PPC), medical content development, interactive web and email design and development, social media and CRM strategy, online/offline marketing integration, database management and online metrics analysis. The company is celebrating its 11th year as a successful, woman-owned business. For more information, visit http://www.sireninteractive.com.

Media Contact:

Eileen O’Brien
708–434–6232
eobrien@sireninteractive.com