Siren Interactive Meets Online Surge with New Hires

Siren Interactive, a Healthcare and Life Science eMarketing firm, has hired and promoted staff in response to a flurry of client activity created by medical and pharmaceutical companies expanding their online presence. The significant expansion of staff is in line with current trends:

75% of consumers listed the internet as their most trusted resource for ailment and drug treatment information1 and 80% of healthcare professionals have looked for pharmaceutical information online.2

"Our growth mirrors an industry-wide trend," says Founder and President Wendy White. "Companies can no longer get by with a static website. Instead, patients and caregivers expect healthcare companies to earn their trust through communication, education, and interaction."

SIREN INTERACTIVE’S NEW ADDITIONS
debbie handlerDeborah Handler, Creative Director – Responsible for the development and delivery of user experience design solutions and serves as the focal point of the creative relationship with Siren clients.

  • Uniquely qualified to lead creative team to develop robust and compelling user experiences that strengthen brand and support businesses strategies
  • While User Experience Lead/Creative Director at Avenue A / Razorfish, she leveraged her experience to lead multi-disciplinary teams to develop digital strategies for Fortune 500 clients
  • Over 20 years of experience as a Registered Nurse and Interactive Agency Manager
  • Masters in Design from the Institute of Design at Illinois Institute of Technology, a MA in Education from California State University, and a BSN from DePaul University

Account Managers – Responsible for leading daily management of client eMarketing campaigns, assisting in campaign strategy development, and identifying opportunities for online growth.

su jangSu Jang

  • Has extensive experience overseeing site redesigns and animation projects, including two recent Hermes Creative Award winners, while a Project Manager at Siren Interactive
  • Previously worked at The Wittleder Company, a B2B marketing agency, specializing in print and interactive projects for start-up software companies and others
  • BA in Visual Communication from Southern Illinois University at Carbondale

lindsay millsapLindsay Millsap

  • Specializes in developing effective search engine marketing techniques and guiding client strategies
  • Previously developed and executed search marketing campaign strategies for diverse set of clients as an Account Strategist at Resolution Media
  • BA in Communication Studies from the University of Kansas; pursuing a certificate in Integrated Marketing from the University of Chicago

mia umanosMia Umanos

  • Skilled in PR, marketing, and media strategies, with over 8 years experience in health marketing promotion
  • Previously managed marketing and PR at Accelerated Rehabilitation Centers and has pitched stories that produced segments for CNN, NPR, WGN, ESPN, and NBC
  • BA in Arts, Entertainment, and Media Management from Columbia College

james mcginnJames McGinn, Project Manager – Responsible for managing complex projects, tracking hours and resources, and communicating progress throughout the company.

  • Leads all SEO and SEM efforts for clients, in addition to special skills in budgeting and planning
  • Previous success for a leading ecommerce retailer set the stage for his rapid rise at Siren Interactive, including stints as a Content Developer and, most recently, Marketing Coordinator
  • BS in Biological Sciences from the University of Illinois – Chicago

dj francisDJ Francis, Content Developer – Responsible for generating content in internal and external client communication based on web metrics.

  • Has a history of success at translating online behavior into recommendations and compelling content for clients
  • Previously handled marketing, online communication strategy, and PR for advocacy groups and a leading magazine in the non-profit realm of Washington, DC.
  • BA in English from the College of Wooster and MA in Contemporary Literary Studies from the University of Lancaster, England

1. “75 Percent of Consumers Say Internet is Their First-Choice Resource for Drug Treatment Information, according to Prospectiv Survey.” July 24, 2007. http://www.prospectiv.com/press121.jsp.
2. “Introduction of ePharma Physician v7.0: The Future of Professional eMarketing.” August 2007. Manhattan Research.

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