Siren Interactive President Wendy White Named HBA Web Master
January 10, 2007
Wendy S. White, founder and president of Siren Interactive, was named Web Master/Mistress for the Healthcare Businesswomen’s Association (HBA) website revamp. White has been assisting the HBA’s Marketing Committee in the following tasks:
- Refining and completing the RFP used to secure bids for the site revamp
- Outlining a strategic path to ensure that the site revamp accomplishes HBA goals, including increased membership, revenue generation and functionality for the chapters and affiliates that rely on the content stored on the site
- Recommending tools to benchmark the effectiveness of the HBA site revamp in changing behavior and increasing ease of use.
- Developing a strategy for transitioning timely, breaking news from the HBA Bulletin to the website.
White has been leading Siren Interactive since 1999 with her uncompromising commitment to excellence, her ability to anticipate client needs, and her understanding of the best uses of new technology. Under her leadership, Siren has delivered interactive programs for Baxter, Medtronic, ABN AMRO, Transamerica, Motorola, Sprint, and many other corporate clients. Wendy is responsible for Siren's overall business strategy - specialization in the healthcare industry.