Siren Leads Workshop On Embracing ePatient Engagement

Join Siren at the 9th Annual Forum on eMarketing for the Bio/Pharmaceutical Industry, which will take place on March 22-23 in Philadelphia, PA. The Forum is the longest running eMarketing event and has attracted hundreds of executives from within the bio/pharmaceutical industry to collaborate and develop innovative solutions for online marketing.

On Monday, March 22, Wendy White will lead a workshop, Engagement for Niche Brands—A New Paradigm for Empowering ePatients that will focus on identifying and understanding new trends in patient behavior and advocacy, particularly among rare disorder patients, who often form their own small advocacy groups. These groups are creating a unique mechanism through which patients and manufacturers can engage. This workshop will show how utilizing eMarketing mechanisms for niche products, such as social media, search engine optimization and company portals can change pharmaceutical marketing and business strategies.

Please visit the CBI website for details and registration information. For a $300 discount on registration, use the promotional code BGZ928.